MEGHAN
Design · Engineering · Data

Full
Stack
Digital.

I'm Meghan — I have deep expertise across disciplines that don't usually live in one person. Brand identity. Web engineering. API integrations. Data infrastructure. Paid media. Seven production websites across Drupal, WordPress, and Shopify. A full marketing attribution stack built from zero.

See My Work Get In Touch
7
Production websites built
3
Platforms — Drupal, WP, Shopify
0→
Attribution built from scratch
∞
Cross-domain expertise
Brand IdentityLogo DesignDrupal DevelopmentWordPress DevelopmentShopify EngineeringFedEx Freight APIHubSpot IntegrationOAuth 2.0GA4 ArchitectureBigQuery PipelinesGoogle AdsLTL Logistics Brand IdentityLogo DesignDrupal DevelopmentWordPress DevelopmentShopify EngineeringFedEx Freight APIHubSpot IntegrationOAuth 2.0GA4 ArchitectureBigQuery PipelinesGoogle AdsLTL Logistics
01

Disciplines

A
Brand & Design

Full brand identity from scratch — logo design, visual systems, typography, color. Every site I've built started with a blank canvas, not a template.

Logo DesignVisual IdentityUX/UITypography
B
Web Engineering

Production builds on Drupal, WordPress, and Shopify. Custom theming, module development, third-party API integrations, OAuth flows — not page builders.

DrupalWordPressShopifyREST APIsOAuthJavaScript
C
API & Integrations

Real integrations: FedEx Freight LTL rate shopping, HubSpot↔Shopify CRM sync, HubSpot↔WordPress, and custom backend data connectors.

FedEx Freight APIHubSpot APILTL LogisticsWebhooksOAuth 2.0
D
Analytics Engineering

Built an entire attribution infrastructure from zero: GA4 event architecture, GTM, BigQuery pipelines, UTM governance, hidden form capture, and cross-platform dashboards.

GA4GTMBigQueryLooker StudioPower BIPythonSQL
E
Paid Media & SEO

Google Ads, Microsoft Ads, Pinterest, Klaviyo. Managed accounts through a domain migration, a supply chain attack causing suspension, and a full non-brand search pivot.

Google AdsMicrosoft AdsPinterestKlaviyoTechnical SEO
F
MarTech Architecture

Designed and owns the full stack: Shopify + NetSuite + GA4 + BigQuery + HubSpot. UTM governance, CRM strategy, ecomm pipelines, and platform integration specs.

ShopifyNetSuiteHubSpotKlaviyoUTM Architecture
02

Selected Work

01Shopify
FedEx Freight API Integration
US Duct Products · us-ductproducts.com

Industrial ductwork ships LTL freight — not parcel. Built a custom FedEx Freight API integration for real-time LTL rate shopping directly in Shopify checkout. Implemented OAuth authentication, freight class logic, NMFC code mapping, dimensional weight calculations, and live carrier rate calls. Also integrated HubSpot CRM for customer and order data sync. Designed the full brand identity and logo from scratch.

FedEx Freight APILTL LogisticsOAuth 2.0HubSpot IntegrationShopifyBrand DesignLogo Design
View site →
02Drupal
Industrial Ductwork Platform
US Duct · us-duct.com

Full Drupal build for a complex industrial product company — custom content architecture, product catalog, resource library (spec sheets, install guides, case studies), dealer portal, and engineer-facing tools. Designed brand identity and all visual assets.

DrupalCustom ArchitectureBrand DesignB2B
View site →
03WordPress
Metal Fabrication Website
US Metal Crafters · us-metalcrafters.com

Full WordPress design and build for a 135,000 sq ft metal fabrication facility. Custom service pages, past project portfolio, team directory, quote request flows, and SEO architecture. Full brand identity and logo designed from scratch.

WordPressBrand DesignLogo DesignIndustrial B2B
View site →
04Drupal
Staffing & Recruiting Platform
US Enhanced Personnel · us-enhanced.com

Drupal build for a multi-industry staffing agency. Job board architecture, candidate and employer flows, industry landing pages across 13 verticals, resource library, and application management. Full brand identity.

DrupalJob BoardBrand DesignMulti-vertical
View site →
05Shopify
Heavy Equipment Ecommerce
Raptor Attachments · (site retired)

Full Shopify ecommerce store for skid steer attachments — heavy equipment accessories requiring custom shipping logic and product configuration. Brand identity, logo, and full store build from scratch.

ShopifyEcommerceBrand DesignHeavy Equipment
06Shopify
Wholesale Consumer Ecommerce
Quickway Wholesales · (site retired)

Shopify wholesale store for clothing, fragrances, and consumer goods. Custom pricing tiers, wholesale account flows, and inventory management. Full brand identity and store design.

ShopifyWholesaleBrand DesignConsumer Goods
07Data Engineering
Attribution Infrastructure — Built From Zero
Hightower Group · hightower.design

The company had zero attribution data. Built the entire stack: GA4 custom event schema, GTM configuration, hidden UTM capture on quote forms, Shopify customer profile UTM logging, custom backend pipeline to BigQuery, Google Cloud automated validation, and cross-platform dashboards in Looker Studio and Power BI. Also managed Google Ads through a domain migration, a polyfill.io supply chain attack that caused account suspension, and a full pivot to non-brand search.

GA4GTMBigQueryPythonLooker StudioPower BIGoogle AdsShopifyNetSuite
View site →
Meghan Caulder
03

About

I'm a multi-disciplinary specialist with deep expertise across web engineering, API integrations, analytics infrastructure, and paid media.

I've built seven production websites from scratch across Drupal, WordPress, and Shopify — not with page builders, but with real code and real integrations. I've implemented OAuth flows, LTL freight rate APIs, HubSpot CRM syncs, and custom data pipelines. I designed the logos too.

On the data side, I built an entire attribution infrastructure from zero — GA4 event architecture, BigQuery pipelines, UTM governance, custom backend data capture — for a company that previously had no measurement at all.

  • LocationGreensboro, NC · Remote open
  • Web PlatformsDrupal · WordPress · Shopify
  • IntegrationsFedEx Freight · HubSpot · BigQuery
  • Data StackBigQuery · Looker Studio · Power BI · GTM
  • Paid MediaGoogle · Microsoft · Pinterest · Klaviyo
  • LanguagesPython · SQL · JavaScript
  • CurrentlyOpen to new roles
04

Let's Talk

Open to roles in web engineering, marketing operations, analytics, and MarTech. Remote preferred. If the work is interesting, reach out.

cauldermeghan@gmail.com
Email
cauldermeghan@gmail.com
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LinkedIn
linkedin.com/in/meghan-caulder-50a7a9229/
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GitHub
github.com/meddan14
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